Library

Resources & Insights

Notes on making commercials, from planning the shoot to reviewing the cut. These guides and articles share how we think about the work and the decisions around it.

Free Guides

The United Process
Pre Edit Alignment Guide
Post Planning for Directors

Editorial Insights

Our take on creative decisions, working relationships, and the practical side of post.

Why Advertising Films Struggle Before the First Cut
Getting Agency, Director, and Editor on the Same Page
What a Post-Production Partner Should Bring to a Campaign
The Shots That Give an Edit More Options