Driven
Nike
Commercial Pete Johnson
Pete Johnson
Editor Profile
Commercial editor specializing in sports and tech, cutting for pace, precision, and product story.
Selected work
Bio / draft copy
I've built my career on relationships more than credits. Agencies like Godfrey Dadich, Amazon Advertising, Goodby, Silverstein & Partners, AKQA, and Pereira & O'Dell keep calling because they know I'll fight for the story, not just the deadline. I've been lucky enough to cut for brands people actually love, Apple, Nike, Lyft, Netflix, InterSystems, but what keeps me at this after 25 years is still the same thing that hooked me at the start: that moment in the timeline when a scene stops being footage and starts being felt.
I've spent 25 years learning that the cut is where the story finally starts telling the truth.